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Grassroots Marketing is an Atlanta based lifestyle marketing company with full service capabilities for all types of products, brands and services. Founded by Rodney Simpson in January of 2008. Since its inception Grassroots Marketing Media Consulting Group LLC, has worked with some major brands, such as Jive Records, Capital Records and ColliPark on Marketing Campaigns, video casting calls and more. Our team was also instrumental in the creation of the Grammy nominated album untitled by Singer/Songwriter and producer Robert Kelly better known in the music business as R-Kelly. We have set up events and music packages for the likes of platinum selling R&B group Jagged Edge and Big Boi from Hip Hop duo Outkast. The past few years we have been involved with the creation of several college based educational programs the most recent being The Road to Fame, a one on one speaking engagement with an industry professional giving their particular road to becoming famous or just building their brands etc. We have visited Atlanta Intercontinental University and Georgia Tech to start this program. In the fall we look to branch out even further with these programs.

CEO Rodney Simpson

Hello my name is Rodney Simpson also known in the entertainment industry as AKSHUN I hail from Mobile, Alabama attended college at Alabama A&M University. I started out there promoting parties with friends, which led to forming a friendship and partnership with Anthony Ransom. Anthony was related to Brian and Brandon Casey of the Multiplatinum R&B group Jagged Edge. Through this relationship I was able to move to Atlanta and start my first of several internships. I began my Internship at JOI studio’s and moved quickly from answering phones and taking food orders to studio manager, then A&R for the 581 Muzik Group their label, which led to me judging lots of talent showcases around the city and building relationships with some famous people. But while I was there I worked with a host of artists from R&B, hiphop and Jazz. While managing the studio I was able to play a major part in the production of Keshia Cole’s initial reality show which they shot at our studio. As studio manager I was in charge of everything from cleaning, hiring interns, and depositing checks to picking up kids and putting gas in cars. After a year there I felt that I needed to spread my wings to grow. During my tenure there I met a legend in the music business Mr. Ian Burke who soon left to become Head of A&R at Purple Ribbon Entertainment the record label formed by Andre Patton (Big Boi) of the hip-hop duo Outkast he offered me another Intern position with him there. I went over and assisted out in the A&R department by developing events and more for the label. At this time our roster of artist included Killer Mike, Janelle Monea, Scar and Koncrete. One of my projects was called High school high a school talent showcase that one of the A&R’s and myself cultivated, which turned out to be a big success. It gave students a chance to showcase their talents and our artists had the opportunity to perform for them. After Purple Ribbon I worked as an intern with the Atlantis Music Conference the longest running music conference in the world at that time. I was in charge of selecting artists to perform in our Urban showcases and also assisting in the organization of our fashion events. This is the place I met Kevin Shine whom worked as A&R consultant to Jive records head of A&R Wayne Williams. Kevin gave me the opportunity to be a part of providing exposure for Teen sensation Jacob Latimore which eventually got him signed to Jive Records. This also allowed me to work with Jive records recording artist Robert Kelly aka R-Kelly’s album, Untitled, which was nominated for a Grammy award. After all of these great learning experiences, I have been totally focused on building my company Grassroots Marketing Media Consulting Group LLC. Over the past seven plus years we have toured a number of colleges around the southeast with our F.A.M.E The Experience Tour. One of our tours stops at Daytona Beach Florida for spring break, included Jay-Z and Damn Dash Rocawear clothing line and also Young Jezzy 8732 brand. The college tour also worked with a host of record labels in the past.

In the 2013 I decided to join forces with two very talented designers in KL Allen and William floyd. We created F.A.M.E. The Experience Magazine which is a high fashion and Art driven magazine with some music and Education being the main focus. Each issue of our magazine the reader will get a fresh new look from the world of fashion from different perspectives. We focus on the indie professionals and there products and services. We will feature new designers in school trying to build their legacy and brands. We provide them with a platform to showcase new and creative designs. The music section is the same we feature artist on the cusp of stardom from their stage show, writing skills and the team around them. Education is brought to life by the events we participate in or create such as our re launching of our college tour in October and our new venture in the works with the Boys and Girls Club of Atlanta. My goal with all of my ventures has always been to teach the younger generation about the entertainment industry from the inside and the people who work in it, their ups and downs not just the pretty things. The hope is that this will make their road a little smoother as they climb the ladder of success in the entertainment business. In the future I look to taking the magazine and tour around the world but we have to start building it now. F.A.M.E The Experience Magazine is currently being issued on a bi monthly basis you can get your copy at and for the most recent info on what we are doing visit our website at However we do offer a monthly pull out magazine to keep our readers happy and ready for the next issue when it drops. The pull out is a smaller version of the full magazine which will consist of all of the same things the larger will have except it will only consist of about half the pages. And it will be distributed to several markets in the south east US. Here our MOTTO is simple


Thanks for your time,

Rodney Simpson,

CEO of Grassroots Marketing Media Consulting Group LLC,

Editor and Chief of F.A.M.E The Experience Magazine